Transaction details
THE SITUATION
- Bradford’s owner retained SMC as exclusive financial advisor to evaluate a sale process that could allow the long-time owner to transition out of his role, while bringing in a group that could significantly modernize and grow the operations beyond its current scope.
SMC’s CUSTOMIZED SOLUTION
- SMC positioned Bradford around its differentiated capabilities in innovation, custom formulation, and scaled in-house manufacturing, emphasizing the Company’s role as a critical partner to branded customers in the personal care ecosystem.
SMC worked closely with ownership and management to frame the Company’s performance and forward outlook around core value drivers and structural industry tailwinds.



